Google Ads API · Use case

How Biomo uses the Google Ads API

Biomo is a digital marketing agency based in Balneário Camboriú, Brazil. We build websites and landing pages and manage Google Ads campaigns for our clients. This page describes the internal tooling behind that work.

Our business model

Biomo provides two services to small and mid-sized businesses in Brazil: professional websites/landing pages, and ongoing Google Ads campaign management. Client accounts are linked under our Google Ads manager account (MCC), and our team plans, creates and optimizes campaigns on their behalf.

We do not sell software. The Google Ads API is used exclusively by our own internal tooling, operated by our team.

The internal tool: Biomo Ads Manager

Biomo Ads Manager is an internal command-line tool built on the official google-ads Python client library (Google Ads API v23). It runs on our own machines and is used only by Biomo's internal team.

What it does (API functionality we use)

  • Reporting — daily performance monitoring and account audits via GAQL (campaign, ad group, keyword and search-term reports) for the accounts under our MCC.
  • Creation & Management — creating campaigns (always paused by default until human review), managing shared negative keyword lists, budgets and bids for the client accounts we manage.
  • Keyword research — keyword ideas via the Keyword Plan service during campaign planning.

Sample output (our own agency account)

Internal performance report generated by Biomo Ads Manager — campaign table with impressions, clicks and cost from Biomo's own account Internal negative keyword governance report generated by Biomo Ads Manager — shared negative lists audit and keyword ideas on Biomo's own account

Access & data handling

  • Internal users only — the tool is used by Biomo's team (employees/owner). There is no client-facing login, no public access and no third-party use.
  • All API calls target only accounts linked to our own manager account.
  • No Google Ads data is resold, shared with third parties or exposed publicly. Clients receive the results of our work — campaigns and reports — never tool or API access.

Versão em português

A Biomo é uma agência de marketing digital de Balneário Camboriú (SC) especializada em criação de sites, landing pages e gestão de tráfego pago no Google Ads. A ferramenta descrita nesta página — Biomo Ads Manager — é de uso exclusivamente interno da nossa equipe: relatórios de performance, gestão de campanhas e listas de palavras-chave negativas, e pesquisa de palavras-chave para as contas de clientes vinculadas à nossa conta de administrador (MCC). Nenhum cliente ou usuário externo tem acesso à ferramenta ou à API; clientes recebem o resultado do trabalho (campanhas e relatórios).